Tuesday Oct 11, 2022

Product-led growth at Tidio with Vytautas Juškevičius, CMO

Tidio is a customer experience platform that enables e-Commerce businesses to provide excellent customer service and turn passive visitors into active buyers. 

Together with Vytautas Juškevičius, Chief Marketing Officer at Tidio, we have discussed many interesting topics:

  • The story behind Tidio.
  • Competition space.
  • What is Tidio growth engine?
  • Marketing and Product team responsibilities. 
  • User journey breakdown. 
  • KPIs, A/B testing, data and many more. 

Recommended podcast

Tools used daily

  • Loom - record short videos to explain concepts, good for asynchronous communication. 
  • Miro - visual ideas representation tools.
  • Gtmhub - for OKRs.

Advice to product people

  • To have very strong understanding about the product value and being proactive with Marketing teams. 

Learn more about Tidio https://bit.ly/3EauY3g  

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