Product-led growth at Tidio with Vytautas Juškevičius, CMO

Tidio is a customer experience platform that enables e-Commerce businesses to provide excellent customer service and turn passive visitors into active buyers. 

Together with Vytautas Juškevičius, Chief Marketing Officer at Tidio, we have discussed many interesting topics:

• The story behind Tidio.
• Competition space.
• What is Tidio growth engine?
• Marketing and Product team responsibilities. 
• User journey breakdown. 
• KPIs, A/B testing, data and many more. 

Recommended podcast

• How to Win podcast with Peep Laja

Tools used daily

• Loom - record short videos to explain concepts, good for asynchronous communication. 
• Miro - visual ideas representation tools.
• Gtmhub - for OKRs.

Advice to product people

• To have very strong understanding about the product value and being proactive with Marketing teams. 

Learn more about Tidio https://bit.ly/3EauY3g