Tuesday Oct 11, 2022
Product-led growth at Tidio with Vytautas Juškevičius, CMO
Tidio is a customer experience platform that enables e-Commerce businesses to provide excellent customer service and turn passive visitors into active buyers.
Together with Vytautas Juškevičius, Chief Marketing Officer at Tidio, we have discussed many interesting topics:
- The story behind Tidio.
- Competition space.
- What is Tidio growth engine?
- Marketing and Product team responsibilities.
- User journey breakdown.
- KPIs, A/B testing, data and many more.
Tools used daily
- Loom - record short videos to explain concepts, good for asynchronous communication.
- Miro - visual ideas representation tools.
- Gtmhub - for OKRs.
Advice to product people
- To have very strong understanding about the product value and being proactive with Marketing teams.
Learn more about Tidio https://bit.ly/3EauY3g
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